Logo Your Style Lab Logo Your Style Lab

Prepare for the next revolution in online fashion

Increase of conversion

Increase of conversion

Decrease of return rates

Decrease of return rates

Higher online personal service

Higher online personal service

FB messenger bot demo

Customer demo

90% of consumers have admitted to being insecure about their body whilst shopping for clothes.

During the purchase process they have doubts about fit, color and style, and this uncertainty usually results in cart abandonment. 

Fashion retailers aren't realistically able to offer enough support or advice to their e-commerce customers, and that's why Your Style Lab | Shop Coach was conceived and developed. We offer our partners an environment in which an experienced personal shopper engages in real time with the consumer, effectively reducing insecurities & doubts in the purchase process by addressing the questions that every consumer has.

With Shop Coach, your customers are able to receive support & advice when and where they want, anytime of the day or night, and on their laptop, tablet or smartphone.
The consumer data we collect during the Shop Coach sessions enables us to enrich your customer profiles, which offers opportunities for more relevant engagement and further optimisation of the consumer journey.

Our proven technology is easily integrated into your online offering, and can be operational in a matter of weeks. We would love the opportunity to demonstrate Shop Coach and the realistic possibility of increasing your conversion and engagement rates.

Your Style Lab | Shop Coach. We make online shopping personal.

The Your Style Lab | Shop Coach is live conversation technology with real-time video and visualisation. Assisting consumers one-to-one and building enhanced customer profiles for our partners.

I believe in true personal engagement online. It’s time to take the next step in fashion

Our Blog


Shop Coach launch: Behind the Scenes

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YSL Shop Coach pitch and Jury Questions @Tech Retail Week

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YSL Shop Coach pitches at Tech. Retail London

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"The Shop Coach from Your Style Lab has been a great value add to our customers. Both our customer satisfaction as well as our conversion increased considerably. Next to the positive experience for our customers, it has also been a delight to work with Chantal and her team. They were driven to come up with ideas and help us further optimize to make the customer experience even better. I can highly recommend the ShopCoach and will work with Chantal again if we have the opportunity."

MS Mode - Jolanda Lamboo

MS Mode is an international fashion retailer with a collection specifically designed for curvy women, encouraging them to be proud of their body. They have over 400 stores spread out in The Netherlands, Belgium, Luxemburg, Germany, France, and Spain. 

Our Team

Annick Tinga
Styling and Projects

Leading lady in Styling, Fashion and Communications. The ‘can do all’ person we treasure. Crazy about poetry and singing.

Chantal Poiesz

eCommerce director turned entrepreneur out of passion for fashion and innovation. Globetrotter wandering the world as much as she can.

Arthur Duffels

Digital architect and entrepreneur since forever. Seeking new ways to do business is in his DNA. He likes his beats above 180 BPM