UK womenswear retailer House of Fraser have decided to overhaul their ranges and have dropped between 30-40 brands partners from its stores and website, changes which will come into effect for autumn 17.
The brands it will be removing haven't been announced as yet, and there could be some brands available just in certain locations. HoF currently works with 677 brand partners across the portfolio.
The intention is to have a clearer focus on their core customer, who is called “Jo”, a mother of two who prioritises family, community and work, earning two to three times the national average.
It will also launch a new UK website, which will enable better experiences on smartphones and tablets, following a successful trial in Australia.
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Tags: House of Fraser, In-store