Apadmi’s commissioned Retail Report shows that over 55% of all shoppers in the UK preferred to shop online rather than in-store because they believe it is quicker and there is less hassle.
But only 17% of those in the survey said that they have used a retail app. As most apps don’t offer a different customer experience than online.
Deloitte’s Retail Trends Report 2016 predicts a new are of consumer demand, where retailers successfully provide customers with fulfilled shopping demands and even use AI to predict what they might like and are interested in.
Apadmi concludes in the blog that next day delivery, excellent social media presence and a unique in-store experience are key for retailers in the next year.
Your Style Lab | Shop Coach believes that the online journey should be a personal one. Not only AI could service online shoppers in a more relevant way but also real time personal advice at the moment of truth during the journey. Eliminating doubts and providing relevant information and providing inspiration at the same time.
Tags: Onmichannel, mobile apps, online customer journey