Browns, the luxury London boutique, who have legendary status in the fashion world, have undergone a huge rejuvenation, which is unveiled today. The rebrand includes the launch of a new website, logo and packaging and even the interior of the famous South Molton Street store has been refreshed.
American born CEO Holli Rogers says “I want to re-establish Browns as the coolest boutique in the world and one of the most important factors in achieving this is to both stay completely in tune with the ever changing lifestyle needs of our customers and to keep innovating. Fundamentally though, I always believe it comes down to product and our complete conviction in our edit and curation,”
Holli Rogers has been CEO for just a year and since joining she has transformed the company. Browns have seen triple figure growth, invested in technology to improve the e-commerce experience and introduced 70 new brands and she continues to move Browns forward.
The rebrand of Browns culminates today in a fashion scratch card event, where shoppers can peel off the windows of the South Molton Street Store, to reveal luxury prizes. Browns can be found at 24-27 South Molton St, Mayfair, London, W1K 5RD
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Tags: Browns, Holli Rogers, Luxury Fashion, Boutique, E-commerce