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BUTTONED DOWN-NEW FASHION LINE FOR AMAZON PRIME MEMBERS
13 dec 2016

BUTTONED DOWN-NEW FASHION LINE FOR AMAZON PRIME MEMBERS

Amazon is the largest seller of online clothing, reaching 16.3 billion dollar sales in 2015. Earlier this year Amazon launched seven private label brands, in menswear, childrenswear, womenswear, accessories and shoes. The latest launch for Amazon, is the private menswear brand Buttoned Down which is a collection of dress shirts available only for Amazon Prime members. The shirts are made from non-iron, 100% Supima Cotton, with an unconditional, money-back satisfaction guarantee. They will be expanding the collection to trousers, t-shirts and sweaters. Buttoned Down will join other brands on Amazon such as, G.H. Bass & Co, Wrangler, Dickies, Ralph Lauren, Izod, Hugo Boss and Penguin.

Warren Satchell, Amazon Men’s Fashion Editor said that the new effort is “to make high quality apparel more accessible" for customers. “Whether he’s wearing it with a suit and tie, or just tucked into jeans on a casual Friday, Buttoned Down is a no-fuss, reliable option that guarantees effortless style and great value,”

To read the full article visit Retail Dive

Tags: Buttoned Down, Warren Satchell, Menswear,

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