Virtual reality could become a ‘reality’ for the fashion industry and online shopping. During London Fashion Week in 2014, virtual reality was already being introduced to the fashion world, when a front-row view of the catwalk with a 360 degree stream, was offered for attendees and in 2016, Balenciaga’s Autumn Winter show was broadcast in virtual reality.
Jody Medich, director of design at Singularity University, believes that virtual reality will affect every aspect of our lives in only five years time, through our phones, headsets, or AR contact lenses. Calendars, alarm clocks and cameras, have become redundant- Medich told WIRED retail “They have all gone into the screen - but in the future, we are going to be looking through that screen.” When we do that, magical things will happen.”
Medich points to furniture retailer Wayfair, as an example. Wayfair use Google’s Tango technology to build an app that can measure your environment. “Tango knows the dimensions and can see the decor of my space, then suggest what types of end tables I will want. Then I can just put it there and see what it looks like.”
This concept could be applied to online fashion shopping, online shopping is convenient, but there is always uncertainty about how an item will fit and look. With virtual reality, you could have your own stylist, products could be matched to the customer, based on your shape and personal style and you could build outfit combinations from your own wardrobe.
This may seem a long way off, but there is no doubt, that the possibilities for fashion retail are far reaching.
To read the full article visit The Independent
Tags: Virtual Reality, Fashion, Retail, Online Shopping, Jody Medich, London Fashion Week, Balenciaga, Stylist, WIRED retail