London based designers Teatum Jones, who opened London Fashion Week with their collection inspired by the LBGT community are now focusing on the disabled community. The designers will design a range for the disabled with help from the British Paralympic team, who will advise. The aim of the collection is to span the disabled and able-bodied worlds.
Catherine Teatum and her co-designer Rob Jones, feel that fashion does not cater for people with disabilities, which is echoed by Cat Smith, an academic at the London College of Fashion who’s writes the blog ‘Stylishly Impaired’ she has said that the disabled pound is ignored by fashion retailers and designers. Paralympian, Ade Adepitan also agrees “I’ve always thought it’s a shame the fashion industry doesn’t really see us as customers – it’s weird because the disabled pound is so strong,” The Business Development Forum estimate that 16 million people in Britain are disabled, with a combined purchasing power of around £20bn a year.
Teatum Jones are due to sign a distribution deal with a major high street retailer, whom they hope will come on board with the disabled range.
The new collection will be shown in London next year and will be modelled by people with disabilities.
To read the full article visit The Guardian
Tags: Teatum Jones, London Fashion Week, Disabled Range