The Independent bring news that Google has partnered with H&M's digital fashion arm Ivyrevel to launch dresses which utilise personal data from their mobiles.
This exciting, innovative project is called ‘Coded Couture’ and gathers information via an app which is monitoring multiple aspects of a user’s lifestyle, including travel routes, dinner spots, daily routine and the local weather. A week's worth of data is compiled, and used to create a ‘Data Dress’ starting at $99.
To read the full article visit the Independent here
Tags: Google, H&M, Ivyrevel, Coded Couture