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H&M TO LAUNCH UPMARKET BRAND
11 apr 2017

H&M TO LAUNCH UPMARKET BRAND

The BBC report on the news that Swedish retailer H&M have announced that they will be launching their eighth label in the autumn via new store in London. 'Arket' will focus on "simple, timeless and functional designs" including clothes for adults and children, and even household products. It will be generally in a higher price bracket than the rest of their labels. The brand will launch online too, and after London, stores will follow in Brussels, Copenhagen and Munich. In a first for H&M, they will also carry non-H&M brands.

To read the full article, visit imrg.org (link: http://www.bbc.co.uk/news/business-39443663).

Tags: H&M, Arket

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