House of Fraser is a British department store group with over 60 stores across the United Kingdom and Ireland and has announced its first standalone shore in China.
The location will be in the International Financial Centre, Jiangsu province in Eastern China in Nanjing. The move has excited some European brands who are eager to tap into the new market, including Radley, Cambridge Satchel Company, Biba Alexandre of England, Peter Werth, Lyle & Scott, Le Tanneur and D.A.T.E.
HoF are promising new retail ideas aimed at a VIP audience.
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Tags: House of Fraser, Department Stores, China