Black Friday has been and gone and one department store had a record day of trading. John Lewis reported record sales online and in-store and have said that it was one of the biggest weeks in trading in the stores history.
On Black Friday, customers shopped on their mobiles between midnight and 9am, but desktop quickly took the largest share of traffic from 9am onwards as customers arrived at work. “At our busiest time on Friday morning, we took five orders every second on johnlewis.com,” lead director and operating director Dino Rocos said.
The figures released were for the week ending on the day after Black Friday, Saturday 26 November; they achieved sales of almost £200m (an increase of 6.5% year-on-year). Womenswear was up 15.1% and menswear was up 8.1%. Best sellers over the event included Ted Baker and Michael Kors in women’s accessories, Barbour in menswear and womenswear and Calvin Klein pyjamas and lingerie.
To read the full article visit The Industry London
(Link https://www.theindustrylondon.com/john-lewis-achieves-record-trading-day-black-friday/)Tags: Black Friday, John Lewis, Womenswear, Menswear, Calvin Klein, Michael Kors, Dino Rocos, Department Store.