Campaign Live report on the news that John Lewis is splashing out over £4milion on smartphones for their in-store sales teams (8,000 staff across the UK) to try and improve its cross-channel consumer experience.
Their new 'partner app' has been built by their in-house digital specialists, will enable instant research and information related to products and stock, and also allow customers to place orders away from the often crowded til stations.
The technology has been successfully trialed in their Cambridge store for five months and now will be rolled out nationwide.
Craig Inglis, John Lewis' customer director, said: "As online and physical worlds increasingly come together, this initiative, which forms the foundation of our digital strategy for shops, will support our partners in offering great customer service in a digital world."
To read the full article visit Campaign Live here
Tags: John Lewis, Mobile, In-store