Online retail sensation Missguided have made a bold statement of intent by opening up a 20,000 sq ft pop up store in London's Westfield Stratford shopping centre.
This is the Salford based retailer's first standalone store and could be the first of many. An extravagant launch party hosted by internet icon 88-year-old Baddie Winkle this week, and the store has the look & feel of a TV studio, and was created by leading retail design consultancy Dalziel & Pow.
Missguided was launched in 2009, by Nitin Passi, the son of the BooHoo founder and has concessions in the Manchester and Birmingham Selfridges
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Tags: Dalziel & Pow, Missguided, Retail, Westfield Stratford