London based River Island have launched a new promotional campaign, ‘Find Yourself’ and moves away with this campaign from seasonal marketing – or ‘micro-moments’ – and aims to celebrate the different clothing tastes of its consumers all year roun. The campaign will be output across TV, press, digital, social and for the first time will include a cinema screening.
The brand says it is taking the conversation around identity further with its tagline ‘there’s only one you’, which urges consumers to enjoy their own individual style and not be dictated by the seasons.
The fashion retailer talks to Marketing Week about its relationship with ASOS, the current state of the high street. They are taking an interesting stance in dismissing the importance of seasonality in fashion advertising and the concept of micro-moments.
To read the full article visit Marketing Week here
Tags: River Island, Cinema