Ted Baker has launched a new campaign which has digital content and social media at the heart by creating a TV style comedy show named ‘Keeping up with the Bakers’, that will go out on Instagram Stories over an eight-day period. Ted Baker's social channels are dedicated to the show during the period, and are encouraging interactivity with followers of the brand, to make them part of the story too
Customers will be able to poke around the Baker family home, reveal hidden content and purchase the latest collection as worn by the characters. Additionally, a 360° non-shoppable film will be available to view through Google Cardboard.
To read the full article, visit The Drum (link: http://www.thedrum.com/news/2017/03/15/ted-baker-talks-creative-freedom-it-launches-keeping-up-with-the-bakers-sitcom).
Tags: Ted Baker, Keeping up with the Bakers