Federico Marchetti, founder of Yoox has credited Disney as a major inspiration when setting up the online fashion retailer back in 1999, and seventeen years later Yoox has announced an interesting collaboration with The Walt Disney Company, Disney Pixar, Star Wars and Marvel in terms of fashion and lifestyle accessories.
The ranges aren’t just aimed at ‘superfans’ or children, there's designer collaborations items like Kenzo sweaters, t-shirts by Markus Lupfer, handbags by Olympia Le-Tan, luggage by American Tourister, sneakers by Superga, accessories by Codello and notebooks by Moleskine.
“Disney’s playful imagination was a great inspiration when I invented Yoox in 1999, so today it is an enormous pleasure to combine Disney’s timeless brand with Yoox’s innovative spirit, further delighting our customers with creative content and hard-to-find products,” Marchetti said.
Take a look at the website here: http://www.yoox.com/us/project/disney
To read the full article visit The Industry London
Tags: Disney, ecommerce, Federico Marchetti, Yoox